Ever see a brand report and wonder how they got to ‘brand value’, and what it all means? A brand is not a logo, tag line nor a pitch, it’s something much more profound acting as the foundation of relationships between brands and their audiences. Successful brands command continual loyalty in the marketplace because they communicate their brand value and story to audiences at every touch point.
What about your business, how does this impact you? Understanding your brand value and crafting an authentic and impactful story will help grow your business, irrespective of industry and target audience segments.
For this session, we will go beyond general misconceptions of defining a brand and examine some successful brands to understand what makes their brand so valuable.